Awesomely gruesome BBC article:

At first, she thought she had an abscess, but then it wriggled.

Amazon lets you rate stuff from 1 to 5, 1 being bad and 5 being good.
Except they don’t like to be too negative:

I’m indifferent!!!!!!11

Did a brand guru bypass established antonymy by deciding that the word “hate” was just too nasty to feature on official Corp literature?