I dislike it!

9:02pm, 26th November 2003

Amazon lets you rate stuff from 1 to 5, 1 being bad and 5 being good.
Except they don’t like to be too negative:

I dislike it!
I’m indifferent!!!!!!11

Did a brand guru bypass established antonymy by deciding that the word “hate” was just too nasty to feature on official Corp literature?


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