Adobe(R) Newspeak(R)

9:15pm, 16th January 2004

(Via b3ta) The long telescopic arm of the Adobe lawyerbot grasps for the jugular of the English language once more:

CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.

INCORRECT: The image was photoshopped.

If I were them I’d be more worried about the fact that the photoshopping industry/community is powered almost exclusively by warez’d copies.

The same page informs us that “Trademarks are not nouns.” Yes they are. Adobe always puts the word software after the name of their product, thus supposedly making the name an adjective, but this just doesn’t happen in the real world. It’s a horrible legal/marketing fiction designed to protect their brands from genericisation. Die corporate language prescriptivists, die!


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